Best e learning platforms

This article is for you if:

• You’re looking for the best e learning platform which fits your needs and fulfils your type of learning.
• You currently use normal online tools like teams, but you realize you need to switch to one that is more reliable, scalable and richer in features.

How does E-learning Platforms starts

In today’s digital age, education has transcended traditional boundaries and classrooms, thanks to the rapid advancement of technology. E-Learning platforms have emerged as a beacon of flexible and accessible education, offering a wide range of courses to learners worldwide.

Whether you’re a student looking to enhance your knowledge or a professional aiming to upskill, these top five e-learning platforms are here to revolutionize the way you learn.

Which are now the Top 5 E-Learning Platforms, and why?

1. Udemy: Udemy is synonymous with variety. Boasting a vast marketplace of over 130,000 courses, Udemy empowers both learners and educators to create and access content on a plethora of subjects. Whether you’re looking to delve into web development, photography, marketing, or even mindfulness, you’re bound to find a course that piques your interest. Udemy’s affordability and lifetime access to courses make it an excellent choice for self-paced learning.
2. Expertshare: In the ever-evolving landscape of online education, one platform has managed to carve a niche that sets it apart – Expertshare. This innovative platform offers a unique approach to e-learning by directly connecting knowledge seekers with industry experts. By providing a space for these experts to share their insights, Expertshare creates an unparalleled learning experience that goes beyond traditional course offerings. Expertshare have one of the best suppports an are able to specifically set up or change the e learning software on the needs of their customers.
3. Coursera: Coursera stands as a pioneer in the e-learning arena, offering courses from prestigious universities and institutions across the globe. With an impressive library of over 5,000 courses spanning diverse fields, learners can explore anything from computer science and data analysis to humanities and social sciences. Coursera’s specialization tracks provide in-depth knowledge, while its user-friendly interface and interactive assessments make learning engaging and enjoyable.
4. edX: Collaboratively founded by MIT and Harvard University, edX is a non-profit platform that offers university-level courses on an array of subjects. Known for its quality and rigor, edX hosts courses from renowned institutions globally. Learners can choose from individual courses or pursue comprehensive MicroMasters and Professional Certificate programs. edX’s commitment to academic excellence and its strong focus on verified certificates add credibility to learners’ accomplishments.
5. Khan Academy: Khan Academy has revolutionized education by offering a personalized learning experience, primarily focused on K-12 subjects. Founded with a mission to provide free, world-class education to anyone, anywhere, Khan Academy offers interactive exercises, instructional videos, and personalized dashboards to track progress. It’s an ideal platform for students seeking additional support or those looking to explore new subjects outside of their regular curriculum.

Why are E-learning platforms more important than ever before

E-Learning platforms have ushered in a new era of education, democratizing access to knowledge and fostering continuous learning. The top five platforms— Udemy, Expertshare, Coursera, edX and Khan Academy—stand as beacons of innovation, catering to learners of all ages and backgrounds.

Whether you’re aiming to acquire new skills, pursue higher education, or enhance your professional journey, these platforms offer a plethora of opportunities to quench your thirst for knowledge. Embrace the digital learning revolution and embark on a journey of self-discovery and growth. Your next learning adventure is just a click away!

Expertshare as the Best E-learning platform for specific needs

Empowering Learners with Unfiltered Wisdom: Expertshare’s standout feature is its emphasis on authentic, unfiltered knowledge-sharing. While traditional e-learning platforms rely on curated courses, Expertshare lets experts share their wisdom through various mediums such as live webinars, Q&A sessions, and recorded talks.

Learners benefit from a direct line to industry titans, gaining real-world insights and practical advice that go beyond what textbooks can offer.

Diverse Range of Industries: Whether you’re interested in medical section, entrepreneurship, artificial intelligence, fashion design, or sustainable agriculture, Expertshare covers a wide spectrum of industries. This diversity of subject matter ensures that learners have access to thought leaders and pioneers across various fields. By catering to niche interests, Expertshare truly democratizes learning, allowing enthusiasts to immerse themselves in topics that resonate with their passions.

Interactive Learning Experiences: Expertshare takes interactivity to the next level. Learners don’t just passively consume content; they actively engage with experts in dynamic ways. Live sessions enable real-time interaction, allowing learners to ask questions, seek clarification, and receive personalized guidance. This level of engagement fosters a sense of community and mentorship, enhancing the overall learning journey.

Real-World Applications: The insights shared on Expertshare aren’t just theoretical; they’re rooted in real-world experiences. Experts draw from their successes and failures, providing learners with invaluable insights into industry trends, challenges, and innovative solutions. This practical knowledge equips learners with the tools they need to navigate their chosen field with confidence.

Tailored Learning Paths: Expertshare understands that every learner’s journey is unique. The platform allows users to curate their own learning paths by selecting sessions and topics that align with their goals. Whether you’re a beginner looking for introductory sessions or an experienced professional seeking advanced insights, Expertshare tailors the learning experience to your individual needs. Request a demo of expertshare.

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Healthcare Training Solutions

The only thing that remains constant in a world where everything else changes so rapidly is the need to keep learning new things. Like many others, your company requires digital solutions to stay up-to-date with the ever-increasing volume of available information, technologies, and methodologies. This is a growing concern in the healthcare industry, and expertshare is the Digital Healthcare Solution your company needs to boost your productivity and increase your return on investment.

The healthcare industry requires ongoing employee training. As healthcare practices and technologies evolve, so does the industry. Also, the regulatory requirements in many countries stipulate training requirements for healthcare practitioners to undergo and complete at regular periods to maintain their status as practicing healthcare professionals.

There has been a lot of progress in medical science recently, but to put these new techniques into practice, doctors and other healthcare workers need regular training. Ignoring the need to invest in the ongoing education of your healthcare staff could have devastating consequences for both your patients and your business which prioritizes professionalism. Your organization can use the expertshare digital health innovation for more than just internal training purposes. You can also use it to educate patients in markets where this is permitted by local laws and regulatory requirements, and to organize public health awareness and training initiatives.

The rising popularity of expertshare as a Healthcare Training Solutions

Doctors and other medical staff must maintain a tight schedule due to the high volume of patients visiting hospitals and healthcare facilities like yours. Because of this, it is challenging for them to make time during these busy hours for training, especially in conventional classroom settings. expertshare offers convenient digital solutions in healthcare to the learning barrier facing your medical practitioners.

Using expertshare healthcare digital e-learning solutions, your medical professionals and other personnel can enroll in courses and training that can be completed at their own pace, from anywhere, at any time, using any digital device. The expertshare digital healthcare Swiss innovation has emerged as the go-to platform for modern healthcare organizations to record and publish educational materials for medical staff while creating a community of like-minded professionals who exchange ideas and knowledge.

expertshare offers the best Learning Management System, which caters to the e-learning needs of the healthcare sector. This aids in the effective education and growth of medical personnel, which, in turn, benefits their patients.

Why expertshare Healthcare Training Solutions?

• Data architecture: The data architecture of expertshare Healthcare Training Solutions is suitable for regulated enterprises and industries like healthcare and pharmaceuticals.
• Security: Different regulations exist to protect confidentiality depending on your jurisdiction. expertshare healthcare digital solutions guarantee the best protection and compliance with these regulations.
• Hybrid platform: expertshare digital healthcare solution is the only hybrid LMS that combines virtual e-learning and live events in one platform to promote rounded training of your healthcare professionals.
• Interactive platform: expertshare digital healthcare training solution facilitates different interaction modes among the users. You can conduct live voting, take questions, and users can make comments, create groups and follow each other on its social wall.
• Community building: As social creatures, our tendency is to find power in numbers. In today’s world of post pandemic, one of the lessons learnt is that community is essential to our general welfare. As mental health difficulties increase, so does the need to feel a sense of connectedness. With expertshare, you can organically form a community and build on the strengths of your company.
• Fully dynamic code: The expertshare healthcare training solutions allows you to personalize its appearance with your corporate branding.
• Customizable: The expertshare healthcare training solution is not a one-size-fits-all platform. You can customize it to suit your needs.
• Multi-language and multi-time zone functionality: This versatility makes the expertshare suitable for your healthcare facility regardless of your jurisdiction’s official language and time zone.
• 3D modeling: expertshare digital health innovations allow you to create 3D models of virtual event locations for your employees.

Benefits of Expertshare as a Healthcare Training Solution

The benefits of the virtual event which the expertshare digital solution offers can grow your organization’s performance by building your healthcare employees’ competence and educating your patients.

Benefits for healthcare professionals and caregivers

The education and preparation of your staff as healthcare professionals are reflected in the treatment you provide to patients. Your team can learn new skills and refresh their knowledge of intricate medical procedures with the help of expertshare. With a collection of training modules, your medical staff can improve their competence on.demand. expertshare is helpful for companies like yours when certification and Continuous Professional Development requirements demand training and retraining employees on the latest healthcare sector developments.

It’s not just that resources are readily available at the click of a mouse, how information is organized and disseminated makes expertshare a superior healthcare training solution to more conventional teaching techniques. It allows students to select their preferred learning style, like video lectures, documents, podcasts, or a combination. The medical professionals in your workforce can become more skilled with the help of expertshare’s innovative training methods.

Also, medical scenarios, such as surgical problems, can be recreated using VR and AR tools with the help of expertshare healthcare innovation solutions. The ability to put students through challenging medical procedures without endangering any patients boosts their self-assurance. Using these methods also helps them remember information better. As a result, you’ll have healthcare professionals who are both capable and confident in their ability to treat your patients.

Doctors and nurses have unusual working hours and incredibly full schedules, which makes it difficult for them to learn. Also, your healthcare professionals may work wildly different shifts from one another, making it challenging to plan a single, centralized in-person training session that works for everyone.

However, the digital healthcare solution offered by expertshare can deal with all these problems. Each HCP can learn at his/her own pace and on their schedule. Also, this setup of the expertshare digital solution enables your healthcare workers to address any individual knowledge gaps rather than enrolling in a comprehensive course that will likely repeat information they already know which is costly and inefficient. Your workforce is much more likely to complete training when the expertshare healthcare training solution allows learners to set their own pace.

Considering that theoretical study alone is insufficient, blended learning is integral to the expertshare healthcare training solutions. The goal is to provide in-person training with supplementary resources, including case studies, notes, video recordings, live events, and more that are accessible online. By combining these approaches, you can give your medical team a more rounded education than was previously possible.

The practice of medicine is heavily regulated. It might be daunting to keep up with the ever-increasing list of rules, regulations, and policies your employees must follow. In addition, it can be challenging for medical organizations like yours to monitor who among its staff has completed mandatory compliance training and who has not.

To ease administrative stress, consider using centralized healthcare innovation solutions like expertshare to monitor and keep tabs on compliance training. expertshare digital innovation in healthcare makes it easy to alert all relevant professionals to the availability and urgency of recently released compliance education. It enables your healthcare professionals to enroll in the course whenever convenient. In addition, your admin can monitor which employees are complying and send reminders to those who are not.

The rapid development in medical science is remarkable; your company can never be too modern. There is usually room for technical advancement and a greater demand for education. New research always uncovers better practices you have to adopt. A piece of new surgical equipment that simplify previously challenging procedures may get introduced. Also, studies may reveal unknown advantages of standard procedures. The list is endless.

Therefore, your healthcare providers must train regularly, including doctors, nurses, and others. Professionals in fields where keeping up with the latest research and advancements is essential yet time-consuming, requiring innovative digital solutions like expertshare to make it happen. How quickly hospitals implement these changes may be the difference between life and death for many patients.

Healthcare digital training solutions like expertshare make it easy to change courses, guides, and other instructional resources. You can also provide abridged versions of the updates so HCPs can quickly see what’s new. Because of expertshare’s Healthcare Training Solution, your staff will always have access to the most up-to-date data, allowing them to do their jobs more effectively than ever.

With everything in one location, it’s much simpler for your admin and course instructors to update course materials with the most recent versions as they become available.

With the expertshare’s built-in reporting features, healthcare companies like yours can track your staff’s progress in training and education, plus see what courses are more popular or not. In other words, you’ll be able to monitor the development of your medical professionals and steer them toward fulfilling careers.

You can examine their grades, attendance records, and time sheets to ensure they are up to par with the requirements of your organization. The expertshare Healthcare Training Solution’s reporting tools that help you keep track of your healthcare workers’ credentials and Continuous Professional Development in case of a regulatory or government agency’s audit.

To train your healthcare staff in the past, you had to send them to conferences or bring in healthcare specialists from all over the world to teach classes at your facility. The time and energy spent preparing for the trip and paying for the necessary equipment and lodgings are always substantial.

Your staff can take most of these lessons in a digital format thanks to the expertshare digital healthcare innovation. Instead of taking time away from their busy schedules to travel to conferences, your staff members can train in online virtual events and still gain valuable knowledge about the most cutting-edge technologies and innovations in healthcare. You also won’t have to pay the fees associated with physical training sessions. To save time and effort, you can recycle previously created training and webinar content instead of starting from scratch every few months. The cost-saving feature of the expertshare Healthcare Training Solution frees up your capital for more pressing priorities.

Get your Healthcare Training Solutions with expertshare

Access to a specialized online learning platform that meets your healthcare professionals’ unique requirements can profoundly affect their career growth. expertshare has taken a giant stride in this aspect as it allows you to combine in-person instruction with digital resources easily. Your healthcare personnel will be better able to provide better care for your patients due to their increased knowledge of compliance-related issues made possible by this platform.

expertshare does more than only help you comply with rules and monitor employee training. It also boosts your organization’s branding and credibility in the eyes of patients/clients. With the help of expertshare, medical facilities like yours can get Healthcare Training Solutions adapted to your specific requirements.

Care to know more about the expertshare platform? Feel free to request a demo.

Best LMS for Healthcare

A learning management system for healthcare is useless if it fails to provide your healthcare organization the adaptability it needs to train employees for the post-pandemic era. The problem with most healthcare LMS is that they offer generic answers to the unique challenges you face as a forward-thinking organization.

Contrariwise, the most effective learning management systems for healthcare are flexible enough to meet your changing requirements. Also, it should be a platform that humanizes digital processes through live and interactive events in online education. It needs to be a hybrid or cross-platform application that is as user-friendly as a conventional classroom.

Expertshare, the industry-leading LMS for healthcare, now provides an innovative hybrid solution to help you transform your organization’s operations and staff training without sacrificing the patient quality of care. With this system, your team will be empowered to build modules for the medical staff without disrupting their workflow. Expertshare’s versatility boosts users’ knowledge and output equally. Request a demo to see how we can help your organization.

Expertshare Healthcare LMS Solutions

Since its inception, Expertshare has grown to become the industry-standard healthcare LMS. The platform’s most valuable features are the software’s accessibility and ease of use. You don’t have to understand the underlying technical ideas and methods to use Expertshare in your company.

Using this service, healthcare business owners can provide their staff with regular training sessions, certification, and ongoing education. This is necessary to keep up with rapidly evolving technologies and business practices while complying with new regulations in the healthcare industry.

Expertshare, in a nutshell, serves as a condensed training program for all of your healthcare workers and educators. Like a traditional educational setting, it begins with a theoretical review of the course material, followed by exercises designed to put that material into practice. The e-learning platform also includes a testing component.

The leading healthcare LMS follows a similar concept, making a learning platform readily available and user-friendly to anybody with interest. Using the best LMS for healthcare for training purposes improves performance in the long run while providing a comprehensive solution for e-learning in healthcare. You need to fully understand what sets Expertshare apart from other learning management systems for healthcare and how its unique features compensate for the flaws of others.

How Expertshare Transforms Healthcare Innovation

Many innovations have been made in the recent decade to improve the quality of life for people worldwide. The Telemedicine System is a one-of-a-kind robot that helps those who aren’t getting the attention they need during their visits by keeping track of their medical records and vitals. The MelaFind optical scanner is one example of a recent advancement that aids doctors in making the call to do invasive biopsies.

These are only two of the dozens of new technologies appearing daily in the medical field. Your healthcare providers will not be able to provide top-notch treatment to their patients unless they are adequately trained to use these innovative new tools. The problem is that their daily schedules are always busy, leaving them little time to learn about these new developments elsewhere.

Expertshare, as the best LMS for healthcare, can aid in instructing your medical staff on the proper use of cutting-edge in-house technology. Your medical team will be able to continually improve their skills without having to waste time away from the office.

Healthcare businesses like yours value employee education because it helps them provide better patient care, adapt to organizational changes, and meet patients’ expectations. You understand that the entire organization benefits when employees take healthcare courses on the Expertshare learning management system for healthcare.

Expertshare Unique Features and Benefits

What sets Expertshare Apart as the Best Healthcare LMS?

Expertshare’s functionality is the total of the capabilities that have made it the go-to e-learning platform in the healthcare sector. Here we’ll go over the fundamentals of the Expertshare LMS:

Partner with Expertshare, the best LMS for Healthcare

In the healthcare industry, the consequences of insufficient training could be catastrophic. Fortunately, it’s not too hard to develop and manage healthcare learning and training programs and fulfill your organization’s needs with the best healthcare learning management system, such as Expertshare, in your arsenal. Increased employee engagement, capacity, and contentment will positively affect the efficiency and operation of your healthcare establishment. Unlike other healthcare learning management system platforms, Expertshare prioritizes efficiency informed by adequate and incremental education.

Care to learn how the Expertshare hospital learning management system can help you grow your staff capacity?

Request a demo now!

There is a wide range of virtual networking ideas that companies can choose from. It is important to select an idea that fits well with the attendees, so that they feel comfortable and actively engaged during the event. In this article you will learn what is virtual networking, benefits that virtual networking brings you, what is significant in virtual networking events, the right introduction of virtual networking ideas, and 4 virtual networking ideas you can easily adopt.

What is virtual networking

The process of forming a mutually advantageous relationship with other people, future clients or consumers during a virtual event is known as virtual networking. The intangible benefits of engaging with other experts in or related to your field are known as virtual networking benefits.

Networking activities often produce the best outcomes. There are numerous other benefits to networking, the most significant of which is the opportunity to share expertise.

Virtual networking is no exception. It is done on a virtual networking platform, like expertshare, where attendees can connect with other like-minded people virtually.

Benefits of virtual networking

To reap the benefits of a virtual network, you must first understand what business networking benefits you can obtain and how they can assist your company in increasing sales, increasing efficiency and morale, and increasing brand awareness.

Virtual networks offer companies a variety of benefits to have a positive impact on their businesses, employees, as well as business partners. It also makes it easy to build relationships with new people globally. Additionally, you can strengthen the already existing relationships between business partners and colleagues.

Thus, virtual networking helps to:

• Build mutually beneficial relationships with like-minded people
• Maintain contact with existing business partners and colleagues
• Communicate with people who share your interests
• Establish contact with new business partners
• Collect additional information and viewpoints
• Strengthen employee loyalty and morale
• Assist in the sales of products
• Increase Brand awareness

What is significant in virtual networking?

Purposeful virtual networking has many benefits. It brings individuals and companies together, allowing for effective collaborations and breakthroughs. However, not all networking events are successful. Understanding your potential attendees and using engaging networking event ideas to organize and execute the entire event is essential to hosting an interesting virtual event.

Moreover, if you’re not cautious, these virtual events can deteriorate into boring, one-way lectures, with lots of attendees nodding off or scanning their phones! Without prompts to encourage attendees to mix, they may wind up keeping in their own social bubble, chatting with people they already know.

The right introduction of virtual networking ideas

What is important in virtual networking is to provide a space where your attendees feel comfortable. To be successful, event planners must think of new ways to make such gatherings as engaging, entertaining, and fruitful as possible. Therefore, each attendee should always have the opportunity and motivation to actively participate in the event.

Before the virtual or hybrid event, you should decide what you want to achieve with the event. The question of what impression you want your event to leave on your attendees is essential because it will help you to strengthen your relationship or the relationship of your attendees with each other, and thus strengthen the cooperation to achieve your goals.

Event planners should also convey what essential features will be available and provide instructions ahead of time as a best practice. Attendees will be able to acquaint themselves with the platform ahead of time, and fully utilize the features that will assist them in achieving their event objectives.

Read also: How to host a virtual networking event

4 Virtual Networking Ideas

Here are 5 simple virtual networking ideas that are easy to replicate on expertshare, and can be hosted without the need for any additional equipment:

1. Personal 1:1 chats or video calls

One-to-one conversations can be more meaningful as it helps you connect more deeply than when you are in a group. For example, attendees can be randomly paired and have five minutes to exchange ideas. After that, they are randomly paired again, and are given five minutes again. To give the conversations more fire, the time can be reduced with each conversation. The second one could be four minutes, then three minutes, and so on. In this way, the time adds momentum and more liveliness.

It is best to start these one-on-one conversations with guiding questions to break the ice at the beginning and have a specific intention for the conversation. You can base these leading questions on what the goal of the event is. They can be personal questions, for example, to improve the relationship with each other, or business questions to find new innovations for the company.

Another example is that attendees can choose who they want to connect with and make this connection spontaneously.

2. AI powered matchmaking for targeted connections

Virtual events are designed to deliver a specific message, interact with potential attendees, expand connections, improve engagement, and generate more leads and income. It’s not easy to sift through hundreds or thousands of individuals at an event to find the ideal prospect with whom to continue interacting.

AI matchmaking aids in the discovery of the most appropriate attendees for the user’s interests at the event, allowing them to communicate with them further. It also saves time by identifying the most relevant matches and facilitates networking through virtual gatherings. Attendees can then hold real-time conversations and communicate with appropriate attendees using the chat or video features mentioned above.

Knowing your attendees’ interests and objectives before the event can be incredibly beneficial to you as an event organizer. And this is exactly what the targeted connections technique does. Prior to the event, you send out a brief survey to each of your attendees. Questions on the form can help you learn more about their background, interests, and why they are attending the event.

You can then use those responses to match them with potential attendees, using AI powered matchmaking, then send them this customized list of 8 to 10 persons. This method is especially useful if your attendees are pressed for time, and you have a long list of attendees.

3. Virtual roundtable

Roundtables are created by separating guests into groups of five or six in different virtual breakout rooms. These gatherings are a great method to get people to communicate, brainstorm, and work with one another. It allows users to meet multiple people at once, minimizing the need to divulge personal information on a one-on-one basis.

A successful roundtable, therefore, needs careful organization in terms of who to group with whom. It also needs an engaging moderator who continues to provide intriguing cues and questions for each virtual table to use to get to know one another better.

4. Gamification

The process of incorporating game aspects into non-game situations, such as virtual events, is known as gamification. Games are a great approach to educate and engage attendees, at the same time encouraging them to feel like they’re part of a wider community while also earning prizes and badges.

In virtual event contexts, maintaining engagement is an ongoing problem. It’s much easier to zone out when attendees aren’t physically present. Plus, distractions in our homes and the constant urge to check social media notifications make staying focused and attentive much more difficult.

If you’re going to gamify, make sure you have a plan and a strategy in place. If you want to enhance attendee engagement during sessions, for example, gamification components like in-session polling, and trivia questions could be useful.

In order for your virtual event gamification to be successful, attendees must grasp the rules and awards in order to be motivated to participate. Create curiosity in the build up to the virtual event, explain how it works and how participation will be rewarded. To encourage attendees to participate, make it obvious what they will gain or lose by doing so. (This is a fantastic opportunity to partner with sponsors for prizes if appropriate.)

Make sure your speakers and presenters are engaged as well. Integrate scavenger hunt clues and trivia questions into their presentations, and they’ll be paying attention more than ever before.

Leaderboards should be a part of your event gamification plan. Automated leaderboards, or at least sporadic updates on the top leaders during a live event, can promote competition by letting attendees know where they are in relation to other participants.

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Marketing an online event is one of the most important parts of planning an online event. There are several ways to use marketing to attract new customers to an event. Marketing should put the customer first and look at how best to reach them. Learn in this article how to successfully market your virtual event to see your existing and new customers in your next event.

What is a virtual event?

Virtual events are local events that no longer take place on site but online. The process of these can always be different. They can be events like online webinars about a certain topic your participants want to learn more about, online meetings with business partners or colleagues or business presentations of a new product to network with potential customers. They help you communicate with new people without being tied to one place. Recommended article: What are Online Events?

How to market a virtual event:

Just like live events, your virtual event needs to be promoted to make it successful. The goal of marketing is to make sure that every one of your desired attendees knows that your event is coming up. You want them to know the benefits of your event so that they are excited and don’t want to wait for your event. Proper marketing helps you do just that. There is not only one way to market an event. However, all ways give information to the interested parties. They are mostly: • Why they should attend your event • What type of event you are planning • Who will be at the event • When you plan it • What happens at the event • How they can participate To make your next event planning easier, we’ve written for you the 5 best ways to successfully market your Virtual Event. They are divided into:

1. Planning: Use the time to your advantage

Your event should be announced as early as possible to all attendees. Once you have an exact or approximate time for your event, it should be given directly to the interested parties. This will give them plenty of time to prepare for the event early on and allow them to keep the time frame free for your event.  If your event is going to run for a longer period of time, like one to several weeks, then it should be actively promoted long before the event. However, if your event will take place over a shorter period of time and your participants have the flexibility to commit to your event, then it can be promoted at shorter notice. Most events are promoted very strongly about 4-6 weeks before they start. Especially shortly before the event start, a lot of time should be put into the sales process.

2. Social media: Attract new participants

Advertising via social media brings many advantages. Channels such as Facebook, Twitter, Instagram, LinkedIn, Google+, and YouTube are very suitable for this. Before marketing, it is important to know which channel is best to use to promote your event. To do this, you should figure out where your desired audience for the event is best to reach. This is because each social media channel has different types of users whose interests are different. So it’s not the type of event that should determine which social media channel you promote on. It’s the audience you want to join your event. To do this, find out which channels they are most engaged on. Feel free to ask your best existing customers which platform they feel comfortable on to attract like customers. Once you figure out where your target audience is most, start promoting right there. Here are a few tips for successfully promoting via social media:

• Your event should be re-announced regularly on social media platforms. The promotion should be varied, exciting and helpful for the reader.
• Create an editorial plan with content you want to publish. Keep a good overview and create a good mix of different content.
• Give insights into what your event will look like with material such as videos, live videos and pictures. This is the best way for your attendees to get a glimpse of your upcoming event.
• Use sweepstakes to generate more reach for your event and ultimately attract more attendees.
• Work with relevant people and bloggers who are active in the same industry.
• Use testimonials from past experience. Social proof is one of the most powerful forms of marketing that builds a lot of trust with prospects.

Recommended article: How to promote a virtual event on social media

3. Email marketing: Your personal salesperson

Email is one of the best ways to speak directly to your customer. Unlike anything else online, email is one of the most personal ways to talk to your customer. Plus, you’re reaching people who have already come into contact with you in some way. The chances that these people will be interested in your event or product are high. If you have your own website, you may already be generating email contacts and have an existing list. Through this you can promote your event with good images and useful texts. It is important that you write your emails correctly. The text is the heart of your email. Also use an event newsletter and update it regularly. In this you can also organize a competition to increase engagement. Use your creativity here and arouse the interest of your customers.

4. Landing page: Everything your customer needs

To present your online event in the right way, you can use your own landing page, where interested participants get all the important data. It helps searchers to get all the information about your event as detailed as necessary, so that the interested party has no more questions and buys his ticket. Your landing page does not have to be fancy or particularly beautiful.  However, it should answer all the W-questions that the reader might ask about your event. These can be for example:  • Why should the attendee attend your event? • Who are the speakers at the event? • What does he or she get out of attending your event? • How will the event take place? Also, a FAQ section where your potential attendees can find answers to the most frequently asked questions will help you sell more tickets.

5. Partner: Leverage the network of others

Any type of event is a great networking opportunity. This starts long before the actual event. To better get the word out about your event and invite more attendees, you can work with partners in your industry. For this it is important that you work with people who have the same target group as you and whose cooperation harmonizes. Good ways to do this are to work with people who have already built trust with your desired participants. They can help you attract more attendees to your events with the help of advertising. Together, you can promote your event to your community. This can be accomplished in a number of ways. For example, you can do email marketing together using a newsletter, advertise on websites or social media, and run ads together. You can also involve event sponsors in your event communications. As well as use the participants of your event such as speakers,lecturers to contributors such as actors and artists. Use everyone involved as advertising so you don’t miss out on any coverage here and you can make sure everyone knows about your event.  There are no limits to your creativity when it comes to marketing your event.

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A virtual online event enables you to have an event that takes place in virtual space. Virtual online events are an integral and important part of modern companies. Because they bring you a lot of advantages, such as additional sales, improvement of company culture, strengthening of team cohesion as well as customer conversion and retention. In this article you will learn what an online event is, what they bring you, what types of online events there are and how you can organize one.

What are online virtual events

Virtual events allow presence events to be held online. With the right software, participants can connect and communicate with each other. This means that they can see each other, talk, comment and share their screen with other participants. These online events can be easily attended from home, office or public places. For this, the participants only need a participant link, with which they can participate in the event.

The advantages of virtual online events

The advantages of virtual online events

In the era of digitalization, a large proportion of activities getting shifted to the internet. Companies in digital industries have long relied on online events because they want to take advantage of their added value. There are several key benefits associated with online events, which we will discuss below:

Unlimited reach: Online events do not require travel, and thus can be joined from anywhere in the world. This allows many participants to join international conferences/events. Participants require a good internet access and an internet enabled device. Especially for events in the international area, this easy access offers easier communication for companies.

Cheaper for organizers: In virtual events many costs, which are common in presence events, are omitted. Expenses such as finding and booking the right location, travel of speakers or special guests, accommodation and catering services are no longer additional costs for companies.

Cost-saving for guests: Digital events are also cheaper for participants. This is because they enable them to avoid having to book flights, train tickets or hotel rooms. Guests can invest this travel time in other ways, such as a longer event. In addition, the costs for virtual events are usually cheaper, due to lower fixed costs for the organizers.

Individual design: Thanks to different backgrounds in the software, the appropriate atmosphere can be created. This allows the presentation to be designed in an attractive environment. Thus, organizers can present their online events in a pleasant atmosphere that makes the customer feel comfortable during the event. The advantage of this is that it leaves a lasting impression of the event on the participants.

Flexible organization: Locations have to be booked well in advance in order to organize a presence event. Virtual events do not need such circumstances. The only thing guests require is a free period of time in which they can join the event. These times can be set a few months in advance or a few hours before the event if it is a more short term event.

Security in pandemic times: The ability to host online events allow companies to count on security. They protect their company from having to cancel the event at short notice and having to pay for all costs because participants cannot join the event.

The different types of online events

With the help of new software and further developed tools as well as new ones, almost any type of event can be moved to the digital space. The most used formats of online events are:

Online meetings

The simplest and most well-known type of digital event is the meeting. For many employees in the home office and remote teams, video calls are already standard in many companies. Mostly in these meetings, small groups discuss various topics and talk about their current challenges.

Digital workshops & training courses

Online workshops, webinars and training courses have been an alternative to in-person offers for years. The flexibility of location and time is what makes this format so popular. With digital workshops, companies are as flexible as possible, as they can be offered at any time and anywhere. These advantages can be put to good use if certain knowledge on a certain topic has to be conveyed to employees on a regular basis.

Virtual team building events

Team building relies on the shared experience. To cope with tasks in a team, to compete with each other or to get to know each other from the private side in a relaxed atmosphere. This can, but does not have to, happen in person. Thanks to virtual experiences, these can easily take place online.

Online conferences

In online conferences, there is a fixed schedule in which different speakers give lectures or workshops on different topics. With the help of video calls and presentations, conferences can easily take place purely digitally.

Virtual fairs

Trade fairs are an important part of branding for companies. An impressive presentation communicates tangible information in a closer relationship, directly with the customer. This exchange enables new business contacts to arise between companies or company customers.

What is needed for a virtual online event

The requirements for online events are fundamentally different from present events. Here the focus is more on what it takes to host an online event in which participants can join. The main points for this are:

Functioning Internet

The basic requirement to run online events, but also to participate in them, is an Internet connection that ensures a trouble-free transmission of images and sound.

Hardware

In addition to a laptop and monitors, good video equipment such as good cameras and professional microphones are an important component. Especially for formal events or conferences and workshops on a larger scale, this is indispensable. The demands on the streaming equipment depend on the presenting format and the target group of the event.

Software/Tool

Depending on the event format, the appropriate software must be used for the event. It is essential that the software meets all the requirements of the event. For example, if different participants are to present or if the group is to be divided into different smaller groups, the software must be individually adaptable. For every event need, there are solutions that the right provider can provide.

The differences between presence event and virtual online event

The differences between presence event and virtual online event

The similarities between an online virtual event and a live event can be clearly seen in a few points. The most important of these are:

• Virtual online events can be flexible and independent of location. In this way, participants from other cities or countries can visit the event without much effort and without additional costs for travel and accommodation. Live events, on the other hand, are always location-specific and less flexible for participants and companies to plan.

• The costs of virtual online events are much cheaper because everything takes place via one software. In the case of physical events, there are still typical event costs such as renting premises, catering, and security personnel. The costs for the event technology are also much higher in most cases.

• In virtual online events, there is not so much focus on networking. Although technology makes it very easy to connect with new people from all over the world, this aspect is not used very often. The software makes it easy to create 1 to 1 rooms where new potential business partners or customers can meet. So far, there has been more networking with new people at live events.